We are met in convention in Boston, a city known for its greatness for over three hundred years. In the period of its existence, many event have occurred that have received their impetus from happenings in and around this area. Its growth has equaled its greatness, for today Boston has the largest population of any of the state capitals.
"Proper" is an adjective that has been applied to Bostonians, but you may be sure that Bostonians have never construed "Proper" to mean stuffy or unchanging. This city and its environs have been the starting point for great social upheavals, as well as more quiet undertakings that have left their mark on society. In the course of our sessions here in Boston, we will be called upon to make a decision that will be far reaching in its effect on the body pharmaceutic and through this, on all of society. I sincerely hope that all of us become imbued with the spirit of Boston, so that whatever action we take will be judged "Proper" in every sense of the word.
If environment has any effect on the action of men, I would say that we remained away from Boston far too long, for this is our first visit to this city in forty-three years. Had we made Boston a more frequent stop on our convention schedule, and if the total effect of the Boston environment could be measured, perhaps this far reaching decision of 1954's session would be behind us.
Yes, forty-three years is a long time to be away from Boston, but this is how the record stands. The most recent meeting of the American Pharmaceutical Association was held here in 1911. The old Conference of Pharmaceutical Faculties met here at the same time.
At that time, there was no American Association of Colleges of Pharmacy, the Conference served in its stead. There is one thing that stands out from the records of that meeting of forty-three years ago -- pharmaceutical education had its problems in those days, just as it has its problems today.
The major problem at that time was the implementation of an agreement that each and every school of pharmacy was "pledged to demand of (its) matriculants a minimum of one year of completed high school or its equivalent." J. O. Schlotterbeck, in his presidential address given at the American Conference of Pharmaceutical Faculties said,
"This step constitutes an epoch in our history and ought to be one of the bright spots of our history."
I do not believe that I need to dwell on the problems that pharmaceutical education is faced with today. I am going to take a few moments of my time to state that the history making step of 1911 was every bit as overwhelming in some minds of that time, as is the decision that we must make in 1954 in reference to the extension of the educational requirements of our pharmacy matriculants.
There has been published a voluminous amount of material in the pharmaceutical press presenting both sides of the so-called "five-year" program. In addition, the problem has been discussed at great length for several years past at district meetings of the A.A.C.P. and N.A.B.P., at many county, state and national associations of pharmacists, and in fact, wherever pharmacists and educators gather.
If you are agreed with me that the intent of this proposed program is not the extension of professional pharmaceutical education by even one single day, but rather, the requirement of one or two years of pre-professional studies as a basis for this professional training, the action to be voted on at this meeting will be passed. If we are concerned with producing better educated, more broadened graduates, we will take favorable action on the proposal.
I need not remind you of the recommendations of the Pharmaceutical Survey, nor recall to your minds the attempts in the past several years to get action on the proposal before us. In the past, there were questions of form, or of constitutional procedure. Today, the form of the proposed changes is correct, the provisions of the constitution have been carried out, the way has been shown for the colleges by the 1953 recommendations of the National Association of Boards of Pharmacy. All we must do is decide our course of action.
The proposed change in educational requirements, although a major consideration of this administration, was not the only concern of the past year. Several other projects took much of our attention.
Since I believe that a responsibility of a president to his constituency is a year-end report, the remainder of my remarks will be a review of the activities of 1953-54 as they affected or were affected by the Association.
There are those of you who will recall the special emphasis that was placed on the subject of Public Relations in my address at this time a year ago. Since that time, there has been much accomplished in the area of bettering pharmacy's relations with the public.
The National Association of Retail Druggists has expanded its merchandising and promotional advertising program to include institutional messages that are published regularly in leading consumer magazines. The impact of these messages can mean much for the better understanding of the profession of pharmacy.
The National Pharmaceutical Council has begun its operations under the supervision of the ever capable Newell Stewart. The stated purposes of this council of manufacturers as they relate to public relations deserve the best wishes of all who are interested in a better profession of pharmacy.
A number of district meetings, state association conventions, and other drug meetings have placed particular emphasis on public relations during the past year. All of these efforts have done and can do much for increasing the public's expression of good will toward pharmacy. These groups are to be commended for the actions they have taken in this very important area of our professional life.
The last item to be discussed in the consideration of public relations is the joint committee on public relations for pharmaceutical education of the American Association of Colleges of Pharmacy and the American College Public Relations Association. You will hear the report of this committee later in the course of this meeting. I should like to request a vote of thanks from our Association to the A.C.P.R.A. for providing with the able and interested members whom we found in Mr. De Camp and Mr. Wilcox. The preliminary work of this committee has been so worthwhile that I recommend its continuation for the 1954-55 year as a special committee of this Association with the A.C.P.R.A., with a budget of $500.00 to enable the committee to initiate its program as will be presented in its report.
The A.A.C.P. Brochure, "Shall I Study Pharmacy?" will be covered in detail in the report of Secretary-Treasurer Deno, but I should like to cite some outstanding uses to which this publication has been put. One of the nation's largest wholesalers has made this publication available to every pharmacist who requests copies. A vice-president of a manufacturing house has his firm contact every physician in the country, offering copies of the brochure to every young person interested in studying pharmacy, with whom the doctor came in contact. This has a two-edged effect, not only are prospective students directed toward pharmacy, but physicians who read the booklet may become more aware of the educational requirements of their fellow-members in the healing arts. Many state associations have arranged for distribution of the brochure to guidance counselors in high schools in their states. Some chain store presidents have entered into cooperative arrangements in the distribution of the brochure with organized associations of pharmacists.
Not only has the brochure stimulated interest by itself, it has also led to the production of a great number of ancillary publications, aimed at presenting the story of a particular school or college of pharmacy to accompany the A.A.C.P. publication. These publications range in style and format from sheets of extra information to lavishly printed booklets on the merits of a particular school of pharmacy. It would be well for all schools to work closely with their public relations departments in promotions such as this.
In addition to the brochure, another publication aimed at increasing interest in the study of Pharmacy has made its appearance. This is the Briggs talk, "The Bridge Between," which is being distributed in printed form by the National Association of Chain Drug Stores to guidance counselors and interested students. All of these methods are excellent and should be continued as a permanent part of the project of recruitment of high quality students for the study of pharmacy.
As your president, I have attended two district meetings of the A.A.C.P. and N.A.B.P., in addition to my own district. I attended the convention of the N.A.R.D., the A.Ph.A. conference on professional relations, and the interim meeting of the executive committee. In all of these sessions, it is clear that there is much constructive thinking brought forth concerning the profession of pharmacy. It is unfortunate, however, that there is too great a lapse of time between the end of a session and the dissemination of reports. I am speaking in particular of some of our own districts. While the resolutions adopted at the district meetings are rapidly transmitted to the executive committee, the complete proceedings which contain many important papers and discussions often do not come into the hands of member schools for many months after the meetings.
In my opinion, it is an obligation of the A.A.C.P. to assume financial responsibility for the publication of the proceedings of the district meetings in order that these proceedings may be transmitted to member colleges prior to the annual meeting of the A.A.C.P. I recommend therefore, that this matter be referred to the executive committee for study and implementation.
One of the concerns of this administration was the delineation of duties for the officers of the Association. With this in mind, Dr. George Webster was asked by Past President Daniels and myself to outline the duties, responsibilities and functions of every officer in the association. I am sure that Dr. Webster will make his usual fine report on this assignment, and in anticipation of this report, I recommend that an officers' manual be prepared, in which the specific duties, functions, responsibilities and obligations of the officers of this association be listed, so that when any change in administration occurs, incoming officers will be prepared to assume their offices with a minimum of delay and possible confusion to the association.
The Teaching Seminar which was recently held proved to be one of the best attended and most fruitful of the entire series of Seminars. With the interest shown by the numbers of younger faculty members who journeyed to Storrs, Connecticut, I have confidence in the future educational standards of pharmacy. These Seminars afford opportunities for any qualified leader to achieve noteworthy results in the profession of pharmaceutical education.
Because of the excellence of the program, and for the exceptional arrangements at Storrs, I recommend that; a vote of thanks be extended to Dean Harold G. Hewitt, Chairman of the 1954 Teaching Seminar, and through him, to all of the very capable members of his committee.
The Association should again express its thanks to the American Foundation for Pharmaceutical Education for its support of the teaching seminars, and for its many other endeavors in behalf of pharmaceutical education.
The next few days will bring forth many ideas and plans as presented by the members of the standing and special committees of this association. It is a source of great satisfaction to your president that every committee has functioned during this year, and that the members of the staffs and faculties of our busy schools and colleges of pharmacy were so gracious in their acceptance of the added duties of committee chairmanships and committee memberships. For all of you who have labored in the vineyard of pharmaceutical education, my thanks for what you have accomplished.
It is no more than fitting that I pay special tribute to the members of the Executive Committee for the splendid cooperation I have received in this past year as president of the American Association of Colleges of Pharmacy, and that I hope that my actions have repaid in some measure the trust that all of you displayed in elevating me to this office. To the officers who will assume their duties at the end of this session, I offer my pledge of full cooperation in their programs for the advancement of pharmaceutical education.
Thank you all for the privilege of serving pharmacy as president of this Association.
-Edward C. Reif, President